orbitz

Project Description

The "orbitz" rebranding project revitalizes the iconic beverage brand with a modern identity, including updated product design, motion graphics, and vibrant posters. The project also involves creating an engaging website, commercial, and introduction video to introduce orbitz’s refreshed look and unique features to a new generation of consumers.

Challenge

The challenge of rebranding Orbitz lies in revitalizing a discontinued brand from 1997, balancing its nostalgic appeal with modern consumer trends while creating a fresh, engaging identity that resonates with today’s market. The task is to reintroduce orbitz in a way that both honors its past and makes it relevant to a new generation.

Solution

The solution involves rebranding Orbitz by addressing its original flaw—unappealing taste—while retaining its chewable drink concept. I’ve transformed it into a trendy fusion beverage that combines the unique textures of bubble tea with the flavors of Canadian maple and Taiwanese tea, creating a fresh, exciting drink that bridges both cultures.

Process

The process involves using 4D cinema technology to create an innovative new bottle design that enhances the brand's visual appeal and consumer experience. Additionally, I will design promotional posters and a dedicated webpage to showcase the rebranded orbitz, highlighting its unique fusion of bubble tea and maple flavors.